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SEO – Search Engine Optimization

Start optimizing your website for Google search and improve your local SEO today with Protea Consulting experts.

Local search engine optimization will allow your business to be easily found by locals and increase your chances of success.

What Is Local SEO?

Local SEO is a specialized search engine optimization strategy that helps your business be more visible on Google in the local search results. Considering competition is fierce today, companies have to use every possible tool to increase their presence online and their chances of success.

Google uses hundreds of different algorithms to determine how important the content is and if the visitor can benefit from the information provided. Good local SEO will enable you to rank high and increase traffic on your website and in your physical location.

People usually look for places near them when they need to purchase something or buy services, so having your business show up on the first page of Google can be very beneficial if you want to attract customers.

So, the best way to make an effective marketing plan for your business is to focus on local SEO and let professionals at Protea Consulting propel your business to success.

Free SEO Analysis of Your Website

Why Is Local SEO Important?

Companies with a physical location like restaurants, law firms, or private medical institutions can benefit from local search engine optimization. That is because people are more interested in the proximity of the business rather than any other qualification.

Knowing this trend, Google has made it possible to look for the business near you using just keywords. While the local SEO might not be optimal for an online store, many local businesses depend on the algorithm to bring in customers. 

Considering the competition in all industries is tough, you have to invest in online presence and ensure Google recognizes your business as valuable and dedicates a place on Google Maps.

How Local SEO Works?

When people use Google to look for products or services, they are automatically offered the best solutions online. Still, with the help of local SEO, Google uses a different set of ranking factors that influence the results.

Here are a few factors that Google algorithm might consider for local SEO ranking:

  • The location from which the individual is searching;
  • Citations from the NAP;
  • If Google My Business listing is present;
  • Keywords in the Google My Business profile;
  • Online reviewer sentiment;
  • Keywords used in online reviews;
  • The total number of “check-ins” at that location;
  • Social media shares.

So, the geolocation of your business is just one piece of the bigger puzzle you need to create to be seen on searches in your neighborhood. The task of local SEO optimization can be overwhelming for many business owners, so they would instead employ professionals like the ones at Protea Consulting to realize the plans.

Need Help With Local SEO?

Protea Consulting provides a comprehensive local SEO search service. Because our primary objective is to get your site at the top of search results on Google and other search engines, you can expect the utmost professionalism from us.

Local search engine optimization includes the following:

  • Searching for geographic keywords;
  • Adapting the site’s content to the tastes of the local audience;
  • Use of links and backlinks connected to the company’s geographical location and surroundings;
  • Keep an eye on Google for new adjustments and modify your keywords, links, and content accordingly.

In addition, we provide other SEO services, so please visit our service page and contact us if you have any further questions.

Why Is SEO Important?

Digital marketing and new technologies changed how we look at sales and online business. To have a successful company, business owners worldwide need to boost their online presence and beat the competition in the search results. For the best results and significant position in the search results on Google and other engines, the website needs to be optimized in every way.

Having a good and optimized site business will attract more visitors and increase the chances of success. More traffic and an audience on the website always increase sales and revenue.

Need Help With SEO?

Protea Consulting offers outstanding SEO campaigns in the most competitive sectors with the help of creative and technical expertise. We have the experience and knowledge to make your business first in the line and, most importantly, highly ranked in all searches.

If you believe your business will benefit from SEO optimization, make sure to contact us.

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