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August 2022

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5 Reasons Why Your Business Absolutely Needs SEO

Search engine optimization is a widely used term these days that many people still don’t comprehend, but we all know it’s important for the development of any business. But, what exactly is SEO and why does your company need it?

SEO will improve your online performance and get the best, organic results and increased sales, but there is so much more when it comes to great digital marketing and SEO.

So, let’s discover why investing in SEO is the best decision you can make for your business and why this simple term now rules the world of digital marketing.

What Is SEO?

SEO, or search engine optimization, refers to making a website more search engine friendly and ranking as high as feasible.

Because most people use Google to discover the best response to their inquiries, SEO is frequently used to refer to Google searches. That is why it is critical to optimize the site so that Google can rank it higher than the competitors.

Search engine optimization will result in many more visits from the target demographic, and greater traffic will raise earning possibilities online.

Why Is SEO Important?

Online presence is crucial even for the most developed companies and for new brands.

People rely on search engines for all information and you need to be sure you are on the top of those searches. The attention span of the average consumer is getting smaller so your target audience might pick the competitor just because they are ranking higher in Google search.

To avoid being overlooked online and really help your business thrive you need to consider all aspects of marketing, especially SEO.

5 Reasons Why Your Business Absolutely Needs SEO

So, we all know SEO is crucial for business development, but what are the main reasons to consider this marketing strategy?

There are many ways to build a brand and make your mark, but with new technologies and a new target audience, you need to consider all the possibilities before allocating your investments.

SEO is just one part of digital marketing, but it’s considered to be one of the most crucial elements that can make all the difference in your sales and success rates.

Here are the five main reasons why your business needs good SEO:

1. Improved Website Traffic

There are several strategies available to help you drive visitors to your website. Search Engine Optimization, on the other hand, has shown to be the most successful and cost-effective strategy for growing organic traffic.

Because of the ease of having mobile phones and Internet connections all over the world, search engines have become the most popular place for customers to search for their requirements, i.e., purchasing items and services.

Once you have implemented SEO you will notice more people visiting your website and thus increase your chances of making a sale.

2. Brand Building

Good SEO will provide you with a clean and reliable website that your customers love to visit. Your business will be easy to find and this always increases credibility and helps you build your brand.

If Google pushes your content and website to the top people trust you are better than others. And this is not surprising, considering Google uses various algorithms to determine the quality of your website and the brand you are trying to build.

Building a brand takes time, but SEO is the best long-term strategy you can implement. While the results are not noticeable overnight you will have the best and most lasting performance for a long time.

3. Local SEO

Many people consider SEO important only for major companies who do their business worldwide, but that’s not exactly true. Local SEO can be just as important as regular SEO if you are trying to establish your business among locals and expand your brand in a certain niche market.

Even Google has additional features for local SEO where you can choose to “Google My Business listing” with positive reviews and links.

By following the newest trends in SEO and digital marketing you will be aware of all the changes in the web environment, and you will implement new ideas easily.

4. Customer Insight

You may understand what the customer wants and needs by using search query data, SERP analysis, analytics data & AI insights, and other data and formats. This vital information may assist you in anticipating consumer wants and shaping your products and services accordingly.

SEO is not geographically limited and thus you will have the opportunity to reach a large audience and improve your sales. On the other hand, all the data collected can be stored and analyzed for better performance and increased income.

Because SEO is trackable and quantifiable you can measure the results of your SEO strategy and make all the improvements and modifications on the spot.

5. Improved Customer Experience

Customer is the main focus of digital marketing and with great SEO you will engage with your target audience and keep their attention on your products and services longer. This will boost your site’s ranking and increase brand visibility online.

With the right SEO strategies, you will attract more people, make them trust and rely on your brand and be the first choice when they decide to make the purchase.

Need Help With SEO?

SEO might be easier to understand now, but it’s still one of the most complex strategies to implement in digital marketing. With so many factors that influence search engine optimization, many businesses choose to rely on professionals for help.

Companies such as Protea Consulting have great digital marketing teams that can help your business perform better online and ensure the best SEO for your company.

With years of expertise and the latest technology, Protea Consulting professionals have all the tools you need for efficient and cost-effective strategies. So, if you consider your company can benefit from search engine optimization and digital marketing make sure to contact us right now.



How to Get a Job on a Cruise Ship

If you love to travel and adore cruise ships you might wonder how all the crew members got there and it takes a miracle to get a job on a cruise ship.

Luckily, the cruise ships are like hotels on water, and the demand for staff is constant. This means you can start working and traveling around the world if you are prepared to put in the effort and work your way up.

So, this article will help you understand what are the requirements, and all the pros and cons of living and working on a cruise ship. This might be the best career opportunity in your life, so read carefully and let’s get started.

Is It Hard to Get a Job on a Cruise Ship?

Cruise ships and luxury yachts have always been challenging when it comes to new career opportunities. On one hand, the requirements, working hours, and conditions can be quite limiting, but on the other, you can start with no experience and work your way up.

Generally speaking, getting a job on a cruise ship is not hard as long as you choose the right agency and you are willing to put in the work.

Some cruise ships are more inclusive than others, and you will notice a variety of rules and regulations. But, overall you can start your career right away even if you don’t have any previous experience. With so many passengers and crew members, there is always a need for cleaning staff and inexperienced seasonal workers.

What Are the Most Popular Jobs on a Cruise Ship?

Imagine a cruise ship as a luxury hotel and the staff that’s needed to keep everything running smoothly. There are many jobs and roles on a cruise ship you might never notice if you are traveling but they all play a vital role in maintaining the ship and the comfort of the guests.

As mentioned before some positions require no previous experience while others strictly need trained professionals.

Here are a couple of career opportunities on cruise ships:

You can always add to your experience by working in hotels, sailboats, or even yachts. This way you will have the upper hand when applying for a job on a cruise ship.

How to Get a Job on a Cruise Ship?

Working on a cruise ship can be an exciting opportunity to move forward in your career and travel the world. But what exactly do you need to consider before applying and how to submit your CV?

Here are some of the suggestions to consider:

1. What are the requirements to work on a cruise ship?

Depending on your agency and the cruise ship you will be working on, as well as the role you are applying for there might be different requirements you need to fulfill. In general, all crew members need to:

  • Be at least 18 or 21 years old
  • Meet the language fluency requirements
  • Have a valid passport
  • Have the required visa or work permit
  • Have a basic safety training certificate
  • Pass a medical examination
  • Pass a criminal background check

2. Available job opportunities

Before you apply for any job on a cruise ship you should go through the offer made by agencies and see what fits your needs and expertise. Some roles are more demanding than others, so you will have to prove your experience and back up your claims with legitimate references.

With so many staff members on each ship, you will be able to find a role that is the perfect match for your skills and knowledge. Even if you don’t have any previous experience there are always seasonal staff opportunities you can take.

One of the best things about cruise ship employment is the ability to move up the ladder and make major advances in your career if you are willing to work hard.

3. Weigh out the pros and cons of working on a cruise ship

Working on a cruise ship is very exciting and quite the opportunity to see all the places around the world, but the contracts are long and shifts can go on for 20 hours straight.

So, before you apply for any job on a cruise ship be sure to weigh out all the pros and cons.


  • Great career opportunities
  • Traveling the world
  • Meeting new people and cultures
  • Learning new languages
  • Rent-free living
  • Amazing compensation


  • Long contracts
  • Long working hours
  • Strict rules and regulations

4. Apply for cruise ship jobs

Once you’ve discovered a position that interests you, you can apply online by following the guidelines. You must send a cover letter, résumé, and anything else required in the job post.

Depending on the cruise ship at hand and the partner agency you might need different application forms. This is why it’s a good idea to contact the agency directly or send your application online if there are links.

Employee retention is above industry average, and crew members choose to stay with the company rather than go to another line. Many employees have served for ten years or more. Seniority does confer advantages, such as more contract flexibility, preference for working on certain ships, and prospects for professional advancement.

Final Thoughts

Working on a cruise ship is a demanding career where the hours and contracts are long, but there are many benefits as well. You can have the opportunity to travel the world and visit all the docks the cruise ship has to stop in, and you will most certainly make friends for life.

But, if you thought getting a job on a cruise ship is impossible this article should help you a lot. With the right hiring agency by your side, you should only consider the few recommendations mentioned above and leave the rest to the professionals.

So, if you are ready to take your career to a whole new level and combine working with traveling, apply now.


Top 5 Innovative Recruitment Methods

Recent years and events have changed the way we look at jobs and recruitment processes, and the recruitment market became more competitive than ever. But, what does that mean for people trying to get high-quality staff, and is there something you can do to optimize your recruitment?

We’ll go over the top five innovative recruitment methods that will help your business grow with the right candidates.

Attracting and maintaining talents has never been harder, so you need to implement new and innovative ideas to keep the process optimized and keep up with all the trends. If you are ready to change your perspective, keep on reading.

Recent Innovations in The Recruitment Industry

Like any other market in the world recruitment developed in time and with the advanced technologies and digital marketing opportunities the recruitment industry followed. To completely understand the need for innovations in recruitment let’s get an overview of factors that influenced the change and why keeping up with trends can make your business a huge success.

Here are some of the innovations to consider:

  • Automated data collection – As there are more candidates for any job on the market the number of data collected is also increasing. This way, with smart algorithms and technology you can make better selections and choose your candidates based on multiple factors.Technology has become irreplaceable when it comes to a large amount of data that needs to be analyzed and processed, and this is where AI innovations come in handy.
  • Video Calls and Videos – Videos have changed the way we receive and share data. This is by far one of the most convenient and efficient ways to promote a brand, get to the target audience, and retain the viewer’s attention.However, videos and video calls are now widely used in recruitment processes to enable long-distance interviews and better candidate screening.
  • Access to More Candidates – Social media, technology, and development allow recruitment processes to reach more people. Geographical location is no longer an issue when it comes to employment and with the innovations, we mentioned earlier the talent pool is only getting bigger.

Top 5 Innovative Recruitment Methods

Finding and hiring the right people to work in high-demand positions has always been hard, but in recent years the recruitment process had to be completely remodeled to suit everyone’s needs.

Because technology has evolved so much the recruiters had to find a way to keep up, thus new methods are tried and tested all the time.

Here are the top five most innovative and effective recruitment methods to consider:

1. Inclusive Job Ads

Posting an ad for a job has become a copywriting art of some sort. With the right keywords, engagement, and descriptions you can make the position sound appealing to a specific audience and narrow the circle of candidates.

Some recruitment agencies use new and improved AI technologies to help with the job ad, while also implementing experience and knowledge to reach only the best people for the position.

2. Social Media

Using social media channels like Facebook, Instagram and LinkedIn are one of the best and most effective ways to reach the target audience and find the best people for any job opening.

Because social media is so popular and used, it’s one of the most efficient ways to get a fast response and even find out more about the candidate you might consider.

So, just like social channels are important for digital marketing the same principles can be applied if you want to reach and hire the best talents all over the world. This is one of the reasons why so many head-hunters primarily rely on sites like LinkedIn.

3. Video Interviews

As mentioned before, video formats changed the way we connect. This is why so many recruitment agencies now insist on either video interviews or even video records and submissions by applicants.

This is an amazing way to know your candidates better and have that eye-to-eye meeting even when you are across the world from one another.

There are also video pre-assessment systems that give insight into verbal reaction rates, eye movement, body language, and nonverbal clues to assist you in objectively analyzing video interview outcomes.

4. Talent Pools

One of the best innovations in recruitment needed in recent years is data collection and analysis. All major recruitment agencies have their own talent pool of people who are looking for employment or willing to change jobs in the right circumstances.

These talent pools allow recruitment agents to have a better overview of potential candidates and even sort them by relevance depending on the job ad.

The process of employment is much faster and more efficient when you have the right people waiting for you. The talent pools are not limited to a certain location so you can have the opportunity to reach people all over the world.

5. Employee Referral Program

Employee referral has always been one of the best, cost-efficient, and most reliable ways to get the high-quality personnel you are looking for. This is one of the reasons why so many employers encourage their employees to recommend the candidates.

Everyone who refers someone for the job will recommend the best and most competent candidates because they will be working together. This broadens the talent pool and enables recruiters to reach more people.

Should You Hire a Recruitment Company?

Finding the right people who have the knowledge, experience, and desire to learn is hard. With the new and innovative recruitment methods, you will get better results sooner, but many companies decide to hire a recruitment agency instead.


In today’s market, it’s crucial to have AI technology, trained professionals, and experts who know how to find and reach just the right people.

Finding, interviewing, and hiring even the most talented people is expensive and takes a long time. Even with all the techniques mentioned and established brands you can struggle to find the time in your schedule to find the right personnel.

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